A strong technical foundation supported the relaunch: Core Web Vitals performance improvements, accessible semantic markup, multilingual routing, and a full migration of pages and product content. A staging environment enabled comprehensive QA across devices and browsers, alongside redirect planning for updated URLs.
A custom theme was created around ACF field groups and reusable blocks to reflect the brand’s premium design direction. Product listings and detail pages were reconstructed with structured content models to showcase visuals, nutritional data and sustainability messaging in a consistent, refined layout.
Structured CPTs were introduced for cups, popsicles and other product ranges. The Eis-Finder store locator was integrated as a scoped feature, supported by branded editorial pages and a contact form. Social media blocks reinforced brand identity and engagement.
Technical execution focused on Core Web Vitals through image optimisation, lazy-loading and caching readiness. Semantic markup, accessible components and WCAG-aligned defaults supported a smooth UX. Comprehensive QA on staging covered devices, browsers and breakpoints, with redirects applied for any changed URLs to maintain SEO continuity.
- The relaunch delivered a premium WordPress site that faithfully expresses the Black Forest Ice Cream brand identity.
- Product listings and PDPs were rebuilt using structured ACF models to present imagery, nutrition and sustainability clearly.
- The Eis-Finder and social features improved brand reach and customer engagement.
- The site now provides a high-quality foundation for ongoing brand storytelling and future expansion.
