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Relaunching a Premium Pet-Product Store With a Modern Commerce Platform
Clear UX patterns and a flexible product model gave LupoVet a faster, cleaner and more scalable online shop.
Client:
LupoVet (Germany)
Services:
E-commerce UX/UI, platform selection, shop development
Date:
20.06.2024
A full redesign and rebuild of the LupoVet online shop.
The relaunch required replacing an ageing Shopware 5 installation with a future-proof platform that could support multilingual content, B2B Händler pricing, and a structured product catalogue with detailed PDPs.
The agency was responsible for UX/UI design, component libraries, and page templates, while development included the implementation of catalogue models, filters, checkout, customer accounts and bulk order features.
Selecting Shopware 6 and defining the migration approach

A platform assessment confirmed Shopware 6 as the most efficient and lowest-risk option, allowing catalogue structures, attributes and navigation patterns from Shopware 5 to be upgraded with less disruption. Migration planning covered URL redirects, SEO safeguards and product/customer data mapping to ensure a clean transition ahead of the redesign.

Designing the component system

A comprehensive UX/UI kit was created - components that became reusable sections for categories, editorial nutrition content and legal pages.

Building a performant, compliant and editor-friendly shop

The build focused on Core Web Vitals, GDPR compliance, and a smooth editor experience using Shopware 6’s rule builder and dynamic content blocks. Checkout, account areas and Händler login with custom pricing and bulk ordering were configured, alongside payments, shipping and tax logic.

Result
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